Opening a restaurant is a big challenge that requires a huge investment of time and money. But the challenges don’t stop there—once open you have to focus on improving processes, managing labor schedules, and controlling restaurant costs.
Indeed, controlling restaurant costs is one of your biggest challenges. Not only do you have to manage many costs including, labor, equipment, and food—but you have to do it while dealing with inevitable price increases. Whether it’s food cost increases due to inflation or a labor cost rise due to rising minimum wage, cost increases, like taxes, are pretty much a guarantee in the restaurant industry.
So, how do you remain ahead of the curve? What costs do you focus on? How do you control these costs to stay profitable? This guide answers these questions and more. You’ll learn almost everything you need to know about restaurant costs so that you can remain profitable.
Ready? Let’s get started.
The total cost of opening a restaurant differs between restaurateurs due to factors like size, location, and concept. The upcoming section details these costs across two categories: restaurant startup costs and operating costs.
When reading this section keep the following in mind:
One often confused (and misused) sets of terms are restaurant costs and restaurant expenses. The difference between a cost and an expense can get very technical depending on the context. In this guide we won't worry too much about the differences, but in general:
Your total restaurant startup cost will vary depending on whether you're renting or owning the space, which equipment you will need, how much you plan to renovate, and more. However, the types of restaurant startup costs you will encounter are fairly static. Here's a breakdown of what you can expect:
You can count on the following monthly operating costs for your restaurant.
Each cost of running a restaurant falls into one of two categories: fixed and variable costs.
Prime cost is the sum of direct labor costs and the cost of goods sold (CoGS). Cost of goods sold is the raw material cost of your beverages and food, and labor cost includes actual labor, employee benefits, payroll taxes, healthcare, and bonuses.
Prime cost does not include equipment and supplies, utilities, menu design, signage, decor or any other costs unrelated to the production of your product.
Prime cost is your most important key performance indicator. But why?
Prime costs:
Simply put: Prime cost help you understand how profitable your business is
Use this formula:
Breaking it down:
Beginning Inventory of F&B + Purchases - Ending Inventory
For example, if your beginning inventory for February is $11,000, you purchased $4,000, and your ending inventory is $8,000, then your CoGS is $7,000 ($11,000+$4,000-$8000).
Tally February’s total salaries and add total wages of hourly workers. You can calculate wages by multiplying the hourly rate by the number of hours worked. For example, if your monthly salaries are $15,000 and wages, $ 10,000, the total labor cost is $25,000.
Your prime cost will now be $32,000 ($7,000 plus $25,000). On its own, this number doesn’t mean much. But, calculated as a percentage of sales, it becomes far more useful:
Prime Cost Percentage = Prime Cost ÷ Total Sales
For example, if February sales are $65,000, then your prime cost is 0.49 or 49% ($32,000 ÷ $65,000 x 100). This means that 49% of your revenue is used to cover prime cost.
There are five major restaurant costs you can expect:
The following is an overview of the absolute basics of understanding and calculating your labor costs, for a deeper dive check out Restaurant Labor Costs: How to Manage Your Restaurant Labor Cost Percentage.
Labor is crucial to the success of any restaurant, but it is also a substantial investment. And, if you’re not careful, labor costs can spiral out of control and negatively impact your profits. The good news is you can better manage labor cost with the right cost control tactics. But before you can implement these tactics you need a proper understanding of what labor cost is and how to calculate it.
Labor cost is more than hourly wages and salaries—it also includes:
Calculating total labor cost, then is easy—simply tally the total from each of the above categories (if applicable). Consider the below example:
But again, on its own, this figure isn’t very useful. Enter the labor cost percentage.
Labor cost percentage assesses how efficient labor is in generating profits.
Calculate it using the following formula:
Breaking it down:
You can get this information from your annual income statement or sales reports. Let’s assume your sales are $950,000/year.
Calculate labor costs by adding wages, salaries, and other applicable categories. For this example, let’s use the total labor costs of $260,000.
This gives us a labor ratio of 0.274 ($260,000 ÷ $950,000)
0.274 x 100 = 27.4%
It’s as simple as that. You can repeat the above four steps for any period—just ensure you calculate your labor costs and sales for the same period.
You’ll want to continually track your labor cost percentage to assess its movement. A constant upward trend should be a warning signal to get it under control. You may also choose to compare your labor percentage against industry averages. While averages are precisely that—averages, they do let you know how you’re performing compared to restaurants in your industry.
Below is a breakdown of average labor cost percentages in Q4 of 2017:
The total average was 30.5%, which is a 0.7% increase from 2016.
If your labor cost percentages continue to rise, your first reaction may be to schedule less staff or reduce wages. However, this can harm customer service and profits. Here are four ways you can control labor cost without sacrificing service:
Proper training improves efficiency, which means you can have a leaner workforce without sacrificing customer service. So, train new hires properly by showing them how to use your POS, clearly articulate your customer service standards, and let them shadow other employees. Also, ensure all employees have access to your employee handbook to prevent any human error from costing you money.
The high-turnover rates are well-documented in the restaurant industry, with these rates exceeding 70% in 2016. What’s also well documented is that replacing existing employees costs more in the long run than retaining them. After all, training new hires is an investment of time, resources, and money.
Preventing these turnover rates, then, is a no-brainer. Here are a few ways to do that:
Analyze all processes such as inventory management and time clocking to see if you can make improvements to boost efficiency. If, for example, you still rely on manually clocking out, consider a solution that digitizes the process and allows you to generate business data without having to wade through endless numbers.
And, don’t forget about streamlining your employee scheduling...
Smart scheduling can save you time, improve workforce efficiency, and reduce labor costs. A employee scheduling software like 7shifts can help. Unfortunately many restaurateurs:
The right tools solve these problems and simplify the scheduling process by letting you:
7shifts and TouchBistro are two such tools and the results speak for themselves: One restaurant owner saved a whopping 4% in labor costs after using these tools.
The bottom line: The right tools simplify scheduling and save you time while helping you achieve an optimum cost ratio compared to sales—all of which reduce operating expenses and boost profits.
Pro tip: Use this labor cost savings calculator to see how much you can save on labor costs using a scheduling app like 7shifts.
Recommended Reading: Shift Schedules: The Ultimate How-To Guide
This section gives you what you need to know to tackle food costs today. For the complete story, including 6 tips for reducing your food cost percentage check out Restaurant Food Cost: Master Operational Risk Today
There are two types of food cost restaurants need to manage:
Food costs are one of the most important costs to track. It helps you accurately price your menu items, has a direct impact on your prime cost and helps you run a profitable restaurant.
You can calculate the food cost percentage for both plate and period cost by using the following formulas:
Follow these steps:
This is tricky but doable:
Let’s assume the sales price is $5.00, then your food cost percentage will be 0.3 or 30% ($1,50/$5.00*100).
This is a little different and requires that we revisit the CoGS formula:
Food cost = Beginning Inventory + Purchases - Ending inventory
You can use this formula to calculate the period cost for any category in your restaurant, whether food, wine or beer. But for this example, we’re calculating the cost of food for February:
Calculate food sales (not total sales) for February. You can get this data from your POS system. Let’s assume it’s $60,000
February’s food cost percentage is 35% ($21,000 ÷ $60,000*100).
You’re likely wondering: “But is 35% a suitable number? And, how do I know I’m on track?”
And follow these four steps:
For example if:
Then, the MFC percentage is:
Calculating your food cost percentage and tracking it is the first step in controlling costs. Once you know how it changes over time, you can implement strategies to improve it. Here are several:
Restaurant utility costs (technically, an expense) include water, electricity, natural gas, internet, cable, and cell phone costs. Estimates and research suggest that many restaurants budget less 5% of their total costs to utilities and that the following averages and costs apply in the U.S:
Of course, these are guidelines—your restaurant utility cost will differ based on:
While you cannot always control utility costs, you can implement cost controls to reduce your utility bill:
Recommended Reading: How To Keep Restaurant Kitchen Costs Under Control
Kitchen equipment costs include everything from small wares and furniture to big-ticket kitchen items like ovens and fryers. The restaurant business budget, concept, and restaurant size will inform your equipment needs.
Although everyone's equipment needs will be different, expect to pay between $100,000 to $300,000.
Below is a breakdown of kitchen equipment costs:
Once open, you’ll also need to budget to breakages like broken glasses. Budgeting for this may be hard at first, but you’ll quickly find a monthly cost baseline within a few months of being open.
Dive deeper in our follow up post on restaurant kitchen equipment costs and save time with specific tactics to help you find the right balance between renting, leasing, and buying.
There are several ways you can minimize your equipment and supply costs.
Today POS systems are cheaper thanks to cloud computing and the software as a service (SaaS) distribution model. But calculating your POS budget can be tricky.
Not only are there many vendors offering different prices, but these same vendors also have different packages—think "premium" or "basic." The key, then, to determining your total POS system cost is to:
POS system costs typically include:
Payment processing fees are very much a part of the total POS systems cost. But understanding these fees and all the costs involved is tricky, especially as many payment processes are not transparent about these costs. In the following sections, we deconstruct these fees, so you understand what you’re paying for.
There are many players involved in a single transaction:
And, a lot is happening in the background. Without going into too much detail, the payment processor manages the entire payment process, incurring several fees along the way:
The payment processor charges these fees back to you with a markup on the cost (either a percentage or flat fee). While what you pay depends on the method they use to calculate the price - cost plus method, fixed fee, interchange differential or tiered fee— expect to pay between 2.2 and 4.5% for every transaction.
You can reduce your POS systems cost by researching and comparing the prices of various vendors. While we understand that you want to run a tight ship, ensure you do the research and that the company you choose is reputable (check reviews online) and has a solution that's right for your restaurant. A solution that provides only the features you need with the option to upgrade as you scale. In the end, that’s far more important than cutting corners to reduce your costs.
Pro Tip: Find software that can, at minimum, offer these features:
Recommended Reading: Opening and Owning a Bar: Everything You Need to Know
Opening and running a restaurant is undeniably challenging. You have to find capital, manage 24/7 employee schedules, optimize processes and control costs. Controlling costs is one of the most challenging tasks, but it’s also the most important. Costs impact your profitability. And if you don’t control them, you risk closing your doors.
This ultimate guide provided you with everything you need to know to better understand and manage restaurant costs. You now understand the five major costs of opening and running a restaurant and know exactly how to calculate three essential costs: Prime, labor and food cost. More importantly, you know what strategies to implement to keep these costs under control so that you remain profitable. And that’s all you really want, right?
When it comes to controlling labor costs, look to team management software. A platform like 7shifts offers scheduling, team communication, tip management, payroll, and more. These easy-to-use tools help you make sure your employees are scheduled efficiently and paid correctly, increasing staff satisfaction and retention.
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Nick DarlingtonEstimating costs for a new restaurant is a lot like looking at housing prices—the price you can expect to pay depends on location, the size of the restaurant, and the quality of your equipment and design.
One survey of restaurant owners across the country showed that the median cost to open a new restaurant was $375,000, or $113 per square foot. However, the lower quartile of respondents reported their restaurants cost an average of $175,500 ($59 per square foot) to start while the upper quartile reported average opening costs of $750,500 ($177 per square foot).
How much does it cost to start a restaurant? Well, these reported costs indicate just how variability there is. That said, as you create your business plan and start to explore funding options, considering the following restaurant startup costs can help you get an estimate of what you may pay.**
Leased restaurant space: $3,000–$8,750 per month
Permitting, licensing, and legal fees: a few hundred to a thousands of dollars, varies depends on permits required as well as local costs
Remodeling and renovations: $24–$143/sq ft or $70,000–$472,500
Restaurant equipment and cooking tools: $40,000—$196,000
Restaurant furniture and supplies: varies depending on the size of the restaurant and quality of furnishings—chairs alone can range from $26–$300+
Pre-opening food, beverage, and labor costs: varied
Marketing costs: approximately 3-6% of monthly sales
Your upfront costs will likely be much higher if you buy a restaurant space versus if you rent one. And of course, the cost of that space may vary dramatically based on the square footage and market. Here are some cost details for both leasing and buying.
Rents for commercial spaces are often calculated on a dollar-per-square-foot basis. Therefore, the size of the restaurant can have a big impact on the cost of the lease, as can the area where the restaurant is located. When you take these two factors into account, you’ll find that restaurant leases can widely vary in cost.
A recent survey of restaurant owners found that most leases cost between $3,000–$8,750 per month. For your first payment, you’ll typically be responsible for at least the first month’s rent and a refundable security deposit (often equivalent to the first month’s rent) upon signing.
If you plan to buy your restaurant space, expect to pay much more up front!
The cost to buy a restaurant can vary wildly by size and market, but the median cost to buy a restaurant in 2020 was $200,000 while the average sale price was $410,000. To get a better sense of what restaurants cost in your area, you can connect with a local real estate agent. The down payment can vary depending on the financing you use for the purchase. Many commercial loans and Small Business Administration (SBA) loans require a down payment of 10% to 35% of the overall loan amount.
To cover your legal bases, you’ll need to comply with certain permitting and licensing rules. And some of these come with a cost.
To start, you may need a business license. The fees for these vary by state and can range from $50 to several hundred dollars. Check with your Secretary of State to learn about your local business license requirements.
You may need a Certificate of Occupancy from your local building inspector when any construction is complete. The costs vary depending on location, but you can expect to pay around $250. You’ll also need some licensing in order to serve food, usually from your local health department. And if you plan to serve beer, wine, or spirits, you’ll need some kind of liquor license. Food manager permits can cost a few hundred dollars, and liquor licenses range from $100 (in Idaho) to nearly $14,000 (in California).
You may also need to pay for fees and permits to hang signs. These costs vary depending on location as well as the size of the sign. In Chicago, the fees to install an on-premise sign can range between $250–$1200 depending on the size of the sign, and in Austin sign review fees and annual license cost between $124 and $187 depending on the type of sign. Check with your city to determine what you can expect to pay for sign fees and permits.
You may also have to pay entertainment fees if you plan to play music or sports broadcasts, or install gaming equipment like pool tables or gambling machines.
And finally, hiring a lawyer to help you navigate all of these legalities is a good way to avoid missteps. Business lawyers charge $150–$325 per hour, but they can save you major headaches down the line.
Once you’ve secured your space, you’ll probably want to do some renovations to make it your own.
These costs will vary widely based on the market, the size of the property, and the standard of your renovations. For example, a fast-casual restaurant will probably use less expensive finishes than a fine dining restaurant.
One estimate says that the national average cost for “mid-level” finishes is about $160/sq ft for a 2,000 sq ft property. You can use this construction estimate calculator to get an idea of the cost for your market and finish standard.
This has the potential to be the largest line item in your cost planning. Reliable kitchen equipment is vital to anyone who plans to serve food, and spending money on new or high-quality equipment now can limit costs down the line! Depending on the type of restaurant, you may need ovens, flat tops, and fryers for cooking, a hood vent for ventilation, a commercial dishwasher, refrigerators and freezers, and more.
The Webstaurant Store, which is in the business of outfitting restaurants with equipment, estimates costs of $75,000 to $115,000 for the average restaurant to get their equipment. You may be able to save by buying second-hand equipment or leasing some larger items, like your commercial dishwasher or walk-in cooler.
In addition to your equipment, you’ll need to supply your kitchen with smallwares and utensils. Pots and pans, spatulas and spoons, sheet pans, mixing bowls, knives, scales, and more must be purchased in advance, so your cooks have the right tools.
Your POS system is how the servers and bartenders communicate with the kitchen. It also ensures that customers get checks with the right totals, and it may also help you run financial reports at the end of the day, week, and month.
This cost will depend on how many terminals and how much sophistication you need. A small counter deli may just need one basic terminal, while a larger restaurant may have half a dozen terminals, plus handheld ordering tablets for the servers. Expect to pay $500 to $10,000 for your POS hardware plus additional monthly fees.
This is another area where your restaurant style and size will likely have a major impact on your costs. You’ll need to outfit your dining room with tables and chairs, barstools, server stations, and a host stand. You’ll also need plates, silverware, glassware, and possibly linens. A chic fine-dining restaurant will want to spend big on these customer-facing items to create the right ambiance. But a casual soup-and-sandwich lunch spot can have much more simple and affordable furniture and supplies.
If you want to get an idea of the range of costs, just consider plates! You can get plates for just a few dollars each, or you can get them for more than $35 each if you want to splurge.
As for size, a small lunch cafe could only seat 30, so it may not need a high volume of supplies. A huge pizza restaurant, on the other hand, can seat hundreds and will need a much larger volume of tables, chairs, and smallwares.
Costs like food, beverages, and labor will be recurring monthly expenses. But you’ll also have to invest in these costs before you open your doors.
Food must be purchased before you open, so you’ll have something to serve. But you may need to buy ingredients even further in advance if your chef has to work on recipe development, and so they can train the rest of the kitchen team.
You’ll also need to stock your bar—whether you serve alcohol or not. Even if you only serve water and soda, you may need to contract with a soda provider to get a soda machine, CO2 dispenser, and syrups.
And you’ll have labor costs, too. As you hire your new staff, you’ll have payroll costs while they complete their training in preparation for the grand opening.
It’s easy to let marketing costs spiral out of control if you’re not careful. But this is also where you can DIY some of the work as you get on your feet.
At a minimum, you may need a website and social media presence, to help spread the word about your new restaurant. You can use a website builder like WordPress or Squarespace to design your own site without paying for a web designer. And for social media, you can take photos yourself and post inexpensive ads on Facebook or Instagram that target people in your area.
You can also reach out to media like the local news, food influencers and bloggers, and food magazines to let them know that you’ll be opening soon. They may be willing to feature you at no cost.
While you can handle marketing internally, you might find it worthwhile to hire experts for these tasks. You can also start with a DIY approach and then hire pros as your sales start to grow. A good benchmark is to spend between 3% and 6% of monthly sales on continued marketing.
These resources can help you to fund your restaurant.
“Escoffier is really helping me actually run a restaurant, run a café, or run a business. And that’s what I want. I want my own restaurant.”*
Tiffany Moore, Culinary Arts Graduate
As you plan out your new restaurant, it’s important to know all of these cost categories and what’s reasonable in each, so you can ensure that your restaurant can bring in enough income to cover them all and still make a profit.
It takes most restaurants three to five years to be profitable, so make sure to look long-term as you’re assessing your concept’s viability.
And to get a better grasp on business concepts like profit and loss, entrepreneurship, and profitability, consider a degree or diploma in Culinary Arts, Food Entrepreneurship,or Hospitality and Restaurant Operations Management from Auguste Escoffier School of Culinary Arts!
To read more about food entrepreneurship, try these resources next:
This article was originally published on July 22, 2021, and has since been updated.
*Information may not reflect every student’s experience. Results and outcomes may be based on several factors, such as geographical region or previous experience.
**Figures included in this article are for informational purposes only and are estimates based on industry trends or a range of costs/expenses. Please research costs for your geographic location and individual situation.
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