Packaging Knowledge | Pure text, can also make the packaging design of high quality

Text plays an irreplaceable role in the design of packaging, with the important mission of conveying information, consumers tend to understand all the information of the product through the text in the packaging design.

 

Packaging Knowledge | Pure text, can also make the packaging design of high quality

Text plays an irreplaceable role in the design of packaging, with the important mission of conveying information, consumers tend to understand all the information of the product through the text in the packaging design.

However, many packaging designers are more concerned about the design of the pattern, and often ignore the layout of the text. In fact, even pure text, can be discharged very good effect, so that the packaging looks high.

Today, I will share with you the importance of plain text typography in packaging design.

 

1、Readable

The text in the design should avoid complicated and chaotic, so that easy to recognize, easy to understand, do not design for the sake of design, forgetting that the fundamental purpose of the text design is to more effectively convey the author's intention to express the design of the theme and conception of the idea.

2、Position sense

Minimalist white box packaging to text-based content, the overall lack of excessive decorative elements, the primary and secondary information description presents the left and right layout, black and gray tone font design and white background to form a visual collision, strong impact is more convenient for consumers to capture the product information.

 

3、visual sense

In the process of visual communication, text, as one of the image elements of the picture, has the function of conveying feelings, and thus it must have a visual sense of beauty and be able to give people a beautiful feeling.

 

 

4、sense of priority

This medical mask in a minimalist style, reflecting the simplicity of the product ingredients, the use of the characteristics of peace of mind, with a bar-shaped segmentation of the product information presented in a clear primary and secondary, but also the use of "drawer" in the form of the opening of the box to organize the mask, the appearance of a large area of white knots with a low degree of saturation of the green stripes, the significant medical style of the packaging more texture and advanced.