You already know that fast human insight is key to building a great customer experience. Whether youre creating a website, mobile app, landing page, or other product, testing can happen at any stage of the design cycle. Despite this, many companies still begin the process of gathering customer insight much later than they should. No matter what youre creating, prototype testing canand shouldhappen early and often in your development cycle.
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When it comes to prototyping you can test anything. Have an idea on a cocktail napkin? Test it. Not sure about product-market fit? Try it out on your target audience first. If ever there should be a cardinal rule to creating great experiences, it would be to test first, design and build after (then test again).
If you think it sounds odd to test something before its fully baked, youre not alone. Many companies wait until their offering is fully developed before they test it, and suffer the consequences of rework, or worse, building something their customers dont want.
Prototype testing enables you to assure that your design is going in the right direction and that you address any essential features or flaws before you write even one line of code. Redesigning a prototype is a lot easierand less expensivethan reworking a finished product. Youll save your budget and your sanity by testing right from the start.
No matter what stage youre in, there are ways to create a prototype you can test. You can start with just a sketch on a post-it, or use one of the many prototyping tools available to bring your idea to life. Once you have your prototype ready, make sure youre asking yourself these questions as you beginand continue totest.
The best way to think about prototypes is that theyre a representation of a finished product. Prototypes are a way for designers and developers to test the flow, interaction, content, and general feasibility and usability of a product before building and designing a fully-functioning product.
Or, for a more formal definition, heres the Nielsen Norman Groups perspective,
A user interface prototype is a hypothesisa candidate design solution that you consider for a specific design problem. The most straightforward way to test this hypothesis is to watch users work with it.
Despite how much functionality or design a prototype may have, its not meant to be the final product. Some features wont work, and the design and copy likely wont be finalized. Prototypes are not intended to be pixel-perfect.
At this stage, you might have just an idea or the proverbial sketch on a cocktail napkin. When youre in the very early days of your ideas life, its totally OK to map out the idea with low-tech tools, like pen and paper. Not having a fancy interface doesnt mean you cant ask detailed questions, however. Heres what you need to know during the early stages as you validate your concept:
If you need more inspiration to get started, check out our concept validation template below. Try our concept validation template
When youre ready to move beyond the cocktail napkin, its time to start wireframingthis is when your ideas start taking their first steps. While these are not interactive or functional, they still illustrate the intention and flow, which is an essential process in the design phase.
Be sure youre asking these questions to keep your project moving in the right direction:
If you need more inspiration to get started, check out our prototype evaluation template below.
Try our prototype evaluation template
Once youve worked through the kinks with the concept and design and iterated until youre close, the hi-fi prototype is born. This will be a semi-functional facsimile of the intended result. It should be interactive and do pretty much everything its supposed to; it just wont have the shiny new-product feel to it.
Focus on these questions to make sure youre addressing any lingering concept, flow, or basic usability issues:
At this point, your cocktail napkin has grown up into a respectable, functional member of the community. While your testing days arent over, youve taken the important first steps that will save you time, money, and sanity by evaluating your idea from the start.
If you need help getting started testing hi-fi prototypes, check out our prototype evaluation template.
User testing a prototype is a bit different than testing a finished product. Make sure you inform test participants before the testor even better, in the screening processthat theyll be testing a prototype thats not fully functional.
Its also a good idea to run moderated tests if you can. While you can conduct unmoderated tests with prototypes, chances are your participants will have questions, and some tasks will require more explanation and guidance, so having a moderator present will help you get the best feedback.
Additionally, remember that testing shouldnt stop once your product ships. Your test plan should not only confirm that your insights from prototyping worked out the way you expected, but also watch for additional opportunities to optimize and improve the user experience that you couldnt test during prototyping.
Prototype testing includes a design mockup or a specific feature shared with the target audience to gather feedback. We extract this feedback, and you should want to know two things;
Once you know the answer, the design and development process forward is streamlined.
It essentially validates the designs, features, and functions before full-scale development. With prototype testing questions, we can identify problems early on to ensure that the final product can satisfy the users.
Effective way to test your PrototypesPrototype testing includes creating preliminary versions or models of the product to evaluate the designs, user experience, and functionality. The way you present these models for user feedback depends.
At Qwary, we have been conducting prototype testing in two different categories;
Going ahead with the development process with an unmoderated prototype can build products that may or may not be able to satisfy the users.
Prototype testing preparation shouldnt be hard if you know the right procedure. At Qwary, I have seen firsthand the power of defining a target user profile as an essential testing tool.
I have done both;
A broad user persona development made me realize the mistake, and it trickled down to every aspect of testing. From writing questions that were irrelevant to finalizing testing features, which led to ambiguous answers, we had no clarity.
Sample User PersonaBut the next time we did our preparation, everything was sorted and validated by the team. We recruited the right people for the testing session. This was a big learning moment, and the difference in the results was able to ignite a fire in the team, leading to customer-centric product development. Pre-testing tasks to cover include;
Define the ideal user profile and recruit the people who can best fit into the shoes of your target audience. This will ensure that you receive relevant feedback that actually reflects their needs.
Feedback from an audience who dislikes exercising about a fitness app wont be fruitful.
Well-defined user persona gives clarity on their specific goals, relevant to what you are trying to achieve. Using this information, you can design the testing scenarios to directly address the target audiences goals and pain.
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When building a user persona profile, knowing your users background can help create personalized testing tasks.
Don't ask questions that cant be answered.
This means that you need to differentiate the questions relevant to beginners and experienced users.
Demographics information gives you the users;
Psychographic information reveals;
When prototyping for a language learning mobile app, your ideal demographics can include young adults aged between 18 and 35 with disposable income. The psychographics for them include an interest in travel, understanding global cultures, and a need for self-improvement.
Find out the specific problems of your target audience and what they hope to achieve from using your product. Using prototype product testing, find out their;
For the same language learning application above, a users pain points can include a lack of engaging learning methods, and goals might include achieving conversational fluency in a foreign language.
Know your target audiences existing experiences with similar products. Make sure to include their likes and dislikes about the product and its features.
Include a section in the prototype testing survey about the users existing experiences through specific questions and how they find the products they are using right now.
Answers to these questions will give you a better understanding of your end users. This is going to help you in recruiting the right people, source authentic information, and streamline the development process.
Ah! my favorite part of the testing session. Building an effective prototype is mandatory to hold a successful session. A crucial part of this exercise is setting the right prototype testing questions. Heres what I have learned in this so far
Your prototyping questions will depend on the test scenarios and what sort of data you want to obtain. Questions to extract qualitative data will be different from those to extract quantitative data. Different tasks and scenarios are executed with a unique narrative, which is brief but can give your testers the right context. Heres a good method to build scenarios;
Let me give you a few sample questions to help you set you on the right path. Make sure to customize them according to your product and testing goals.
When writing questions, ensure to;
Benefits of Asking Right Prototype Testing QuestionsLet me say it again that I have seen the transformative power of a well-executed prototype testing exercise. In this, the questions we decide play a pivotal role in getting the feedback we need and unlock a goldmine of insights.
I think its better to fail fast rather than iterating through different scenarios and ideas only to waste your resources, time, and effort in building something your users dont even like. Effective prototype testing lets you test a product or service by asking specific questions and making user-centric decisions before launching the product.
When your users cannot directly share their frustrations and unspoken needs, asking the right questions at the right time will reveal valuable insights. However, the trick here is to play with words to extract a favorable response.
For instance, a simple question like How was it? might not get a favorable response. But if you ask it like this: What surprised you most about using this platform? You can extract specific information from your users, which becomes your opportunity for innovation.
Prototype testing is done to validate assumptions on one or more aspects. Whether you want to check how end users will interact with your creation or want to check whether a particular design element is comfortable for your users, you can test all the assumptions with the target audience.
When asking questions make sure youre addressing the users interested in sharing their insights. This will help you understand the users thought process and expose unexpected complexities.
Prototyping is one of the ways designers and developers use to get out of tech debt. This means instead of spending time and money on fixing errors, prototyping gives them the opportunity to know all the issues about basic usability to completing a complex function, before coding. At a time when developers spend around 35% - 50% of their time in validating and debugging, prototyping is important to let you know the issues beforehand.
The test results will provide a wide range of information, including potential improvements, opportunities, etc. But with the right questions, you can effectively prioritize them. Asking the users to rank the product features and functionalities on the basis of importance will automatically set the priority order.
Nielsen Norman redesigned their homepage with prototype testing, which led to iterative design. The company created low-fidelity and high-fidelity prototypes for user testing on each version.
How did it help?
Usability testing helped the NN group achieve its goals of building credibility with its audience. The designers were able to create an aesthetically appealing interface while ensuring access to the primary offerings. The prototype testing questions revealed that the users preferred a list of relevant articles over the grid format.
Airbnb asked questions from their audience regarding their booking experience. The prototype testing results demonstrated how the long booking process was confusing, leading to a high drop-off rate after the fifth screen. These insights facilitated a change in the strategy and thought process that led to a user-friendly and transparent booking process.
Test Your Prototypes with Qwary
Questions are the key to unlocking valuable insights in prototype testing. Set the right questions for prototype user testing to discover hidden needs, validate assumptions, and prioritize improvements. Following the insights, you can build a user-centric product while incorporating the design changes, features, and functionalities to deliver a memorable user experience. While prototype testing is recommended, the execution exercise is time-consuming and complex.
Qwary allows you to take advantage of a specially designed system for prototype testing. We have intuitive testing tools for recruitment, crafting questions, and analyzing results. You can use our tool to set prototype testing questions and get rich user feedback, transforming the prototypes into products and solutions that users will love. Sign up for a free demo today to learn more about how Qwary can help you conduct effective tests.
Instead of a survey, you can go for usability testing A/B testing, conduct interviews, discuss among focus groups, and run cognitive product walkthroughs. Each method has a unique way of execution and extracts insights for better product development.
Four types of prototype testing models include;
After testing, we gather user feedback and make the required changes or improvements to the design, feature, functionality, etc. The updated information is shared with the development team so they can build the final product.
Qwary offers a host of friendly tools for prototype testing. You can recruit testers who match your ideal user persona. The effortless integration with Figma and InVision means you can import your designs. Plus, theres a 50+ repository of prototype testing questions templates that are designed according to the purpose.
The ideal number of prototype testing questions can vary according to the type of prototype. After completing several prototype tests, I would recommend adding 5 to 10 questions. This will keep the test short, encouraging the users to participate without hesitation.
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